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TOSHIBA E-MARKETING
WHAT? Create content for web and e-newsletters outlining and illustrating the features of Toshiba Middle East & Africa's new products.
DESIGN BRIEF? Using Toshiba's branding and colour palette create new material for the website and newsletter. Work with web developers to ensure UX is maximised through simple design elements and accessible information. Create graphics and use photographs to clearly represent new products and features of their laptop range. Create a set of icons and graphic designs to help illustrate and conceptualise new cloud based system Toshiba is offering to an audience unfamiliar with cloud storage.
I worked on this project while employed by Octopus Advertising Dubai.
I was tasked with updating Toshiba MEA's online graphics for their new range of products, ensuring they were visually appealing and highlighted the product's best features.
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By working with the development team we ensured all designs were responsive, approachable and in line with brand guidelines.
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