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OXFORD TRUST DIGITAL DESIGN

WHAT? Design new digital and print material for The Oxford Trust including; new website (front and back end development), infographics summarising The Trust's annual reports and marketing material including banners, flyers, posters with the aim to revitalise the companies online and print output.

DESIGN BRIEF?

1) New Website: Design new website from research and conceptualisation, back-end and front-end development.

Look and feel: approachable, corporate, Oxford inspired, plenty of diagrams and photographs. The colour palette should reflect the logo of The Oxford Trust, scroll down to view more about process.

2) Social media presence: Identify best social media platforms to engage and reach national community. Create content and build online presence.

3) Infographics: Amalgamate data to create clear graphics summarising The Trust's annual report for partners and sponsors.

Simplify the findings from the text-heavy report using engaging graphic elements while maintaining The Trust's colour palette for each business strand.

4) Marketing print material: design marketing material to help communicate The Trust's key messages through bright, bold and powerful photographs and diagrams. Produce celebratory material for The Trust's 30th anniversary.

WEB DESIGN

MARKETING MATERIAL

GRAPHIC SUMMARY

Marketing

Design

Annual report infographic

Target Audience? Investors, corporate companies, technology and science start-ups. Middle-aged to older generation with a corporate/science/research background.

Look & Feel? Use colours and design elements drawn from the main logo. Using 'Oxford Blue' to associate with the University and Oxford region, but designs should be different enough to the University's website so there is no confusion. Corporate but approachable feel.

User experience? Using clear icons and images to help navigate through the site. Information should be easily available to the various stakeholders and users of the site. Design should be fully responsive across different websites and browsers. Navigation must be clear and logical, especially for older generation users.